1.Introduction

This Privacy Policy (“Policy”) governs the collection, use, disclosure, and protection of personal information provided by users (“you”) on the Organicmela.org website (“Platform”) owned and operated by agriDNA Ventures (OPC) Pvt Ltd, located at a-hub, Andhra University, Vizag 530003, India. By accessing or using our Platform, you agree to the terms of this Policy.

2. Types of Data Collected

• Personally Identifiable Information: Full name, email address, mobile number, physical addresses, payment/billing information, and account credentials.
• Transaction Data: Order details, product preferences, payment history, shipping and delivery records.
• System and Browsing Data: IP address, geolocation, browser details, device information, log files, cookies, and tracking pixels.
• Communications: Any correspondence exchanged via email, contact forms, chat support, or telephonic conversations.

3.Purposes of Collection

• To register users and manage accounts.
• To process, fulfill, and deliver orders.
• To facilitate payments and refunds via secure, compliant payment gateways.
• To comply with statutory or regulatory requirements applicable under Indian law, including but not limited to, the Information Technology Act, 2000 and the rules thereunder.
• For internal auditing, fraud detection, and system security.
• For customer support, resolution of grievances, and feedback collection.
• To send notifications, alerts, and promotional offers related to Platform usage (with provision to opt-out).

4. Data Processing and Sharing

• Data may be shared with trusted processors (e.g., payment gateways, logistics partners, IT security vendors) subject to contractual obligations for confidentiality and compliance.
• Disclosures to governmental or regulatory authorities will be made strictly in accordance with legal or regulatory mandates.
• Data will not be sold, rented, or disclosed for third-party marketing without explicit consent.

5. User Rights

• Right to access the personal data held by us.
• Right to rectify inaccurate, incomplete, or outdated data.
• Right to withdraw consent for data processing (where applicable), noting that certain services may not be available thereafter.
• Right to erasure, restriction or objection as provided under the Indian Personal Data Protection regime.
• Right to lodge complaints with the designated Data Protection Officer at contact@organicmela.org.

6. Data Security

• Implementation of reasonable security practices including encryption, secure sockets layer, two-factor authentication, regular backups, and audits.
• Security breaches, if any, will be notified to affected parties and relevant authorities as required by law.

7. Retention and Disposal

• Personal data shall be retained for the duration necessary to fulfill its purpose or until withdrawal of consent/unsubscribing, except as mandated by law.
• Data will be securely erased or anonymized when no longer needed.

8. Cross-Border Data Transfer

• If personal data is transferred internationally, safeguards in line with applicable Indian and (where relevant) European data protection standards shall be maintained.

9. Children’s Privacy

• This Platform does not intentionally collect personal data from children below 18 years of age. Parental consent is required for such users.

10. Amendments

• We reserve the right to amend this Policy at any time. Substantial changes will be notified on the Platform.

11. Jurisdiction

• This Policy and all related issues shall be governed exclusively by the laws and courts of Andhra Pradesh, India.

Contact Details:
Data Protection Officer: contact@organicmela.org | +91 850 012 4351